Blogs by Danny B Part 14

Blogs by Danny B

Part 14

By August of 1995 ESB was signing up over 100 new players everyday, they were printing more than The Las Vegas Sporting News, they were printing money!

Dennis was very pleased and finally gave me the green light to place some adds in the LVSN and the USA Today.. We promoted our Toll Free Hotline for Free Odds & Scores which ESB players used daily to get their odds, scores & results.. Back then we did not offer any online betting, just phone bets taken by a call center in Jamaica filled with locals that loved working for Dennis..

 Running and updating a Score Phone is very demanding, every 10 minutes I would have to tighten up the scores and post finals when games finished.. On a Saturday when there is a full board of action and your making all those updates it would wear you down, especially when your also promoting 900#'s throughout the day.. Back in the day instead of buying picks online they were billed to your home phone number or office number by calling the 900#'s we were promoting.. A normal call would coast between 10 & 25 dollars, sometimes more depending on what was being offered..

 I remember the 1st day I promoted my 900# like it was yesterday.. I went 3-0 on the day and 32 players spent 25.00 to get those picks, I was very happy to say the least... We promoted many 900#'s on that Score Phone, most were in house Cappers but some were not!

We did well our first full month but nothing compared to what others were making, not even close!

Dennis was making so much money with ESB he never really cared about selling picks or handicapping even though he new other Capping Outfits were making millions!

  In my next blog I will cover the 1st day we offered Live Service...

Danny B